Amazon's 7 Cloud Promises: Hype Vs. Reality
May 01, 2012 09:05 AM Amazon says cloud computing is an indispensable enabler of seven important computing transformations. We hype-test the promises with a few reality checks.
Amazon Promise #6: Big Data Demands Big Cloud
There's a lot of work in handling big data, particularly if it's growing in variety and velocity, as it is at many fast-growing Internet startups. Big data is different from the old style of business intelligence, Vogels said, in that you don't always know what questions you want to ask. That means there's uncertainty about the resources you'll need, making public cloud a good fit. Scalable, distributed cloud services like Amazon DynamoDB (NoSQL database), RDS (relational database service), and EMR (Hadoop-based Elastic Map Reduce), or rival cloud offerings from the likes of Microsoft or Google), make it possible to quickly respond to big data analysis opportunities.