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Amazon's 7 Cloud Promises: Hype Vs. Reality

Doug Henschen May 01, 2012 09:05 AM Amazon says cloud computing is an indispensable enabler of seven important computing transformations. We hype-test the promises with a few reality checks.

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Amazon's 7 Cloud Promises: Hype Vs. Reality

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Amazon Promise #6: Big Data Demands Big Cloud

There's a lot of work in handling big data, particularly if it's growing in variety and velocity, as it is at many fast-growing Internet startups. Big data is different from the old style of business intelligence, Vogels said, in that you don't always know what questions you want to ask. That means there's uncertainty about the resources you'll need, making public cloud a good fit. Scalable, distributed cloud services like Amazon DynamoDB (NoSQL database), RDS (relational database service), and EMR (Hadoop-based Elastic Map Reduce), or rival cloud offerings from the likes of Microsoft or Google), make it possible to quickly respond to big data analysis opportunities.

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By The Numbers

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

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