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Get Social: 11 Management Systems That Can Help

Debra Donston-Miller April 18, 2012 11:25 AM Social media management systems can help your organization manage and measure increasingly sophisticated social strategies.

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Get Social: 11 Management Systems That Can Help

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SAS Social Media Analytics

SAS Social Media Analytics integrates, archives, analyzes, and reports on the effects of online conversations occurring across professional, consumer-generated, and social network media sites. As a result of the intelligence gleaned from this process, organizations can understand the effects online conversations are having on specific aspects of their business operations. The screen shows the platform's Social Scorecarding feature, which helps companies go beyond just listening and monitoring attributes like sentiment to check into specific channel metrics such as most active Facebook users, most influential Twitter handles, and top media sharing profiles. This enables organizations to set scorecard level metrics, watch those data metrics and their trending over time, and then adjust to meet social strategy goals.

RECOMMENDED READING:

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What Enterprise Social Success Stories Have In Common

Radian6 Chief: Ignoring Social Could Bring 'CEO Spring'

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By The Numbers

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

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