How Starbucks Taps 7 Tech Trends
December 12, 2011 08:00 AM Starbucks put mobile payments on the menu early, but it's just warming up with cloud computing and big data analytics. Here are 7 ways that Starbucks CIO Stephen Gillett, InformationWeek's 2011 Chief of the Year, utilizes emerging tech.
Starbucks And Mobile Payments
With the help of 2-D barcode scanners, Starbucks this year began letting people pay in its U.S. stores with a smartphone app. The app, which ties to Starbucks' loyalty and payment cards, has done more than 20 million transactions in 2011.