How Starbucks Taps 7 Tech Trends
December 12, 2011 08:00 AM Starbucks put mobile payments on the menu early, but it's just warming up with cloud computing and big data analytics. Here are 7 ways that Starbucks CIO Stephen Gillett, InformationWeek's 2011 Chief of the Year, utilizes emerging tech.
Starbucks And Big Data Analytics
Starbucks is rolling out a Siebel CRM system that will enable new options for analyzing customer and product trends and delivering more personalized marketing.