Apotheker Takes The Stage, Paints An HP Cloud Vision
March 14, 2011 09:31 PM Hewlett-Packard crafted a media and analyst summit where it envisioned the company at the center of cloud, connectivity and software, providing the enabling technology and services on top. New company captain Leo Apotheker, who has been traveling the globe talking to business customers and employees, was expected to talk about bringing HP back to its roots: Innovation, R&D, and engineering, perhaps with a misguided desire for the company to be as hip as Apple. Despite a reliance on buzz words (one more time with the "seamless, secure, context aware," sometimes with no context?), Apotheker provided a bit of a surprise, namely that HP would take a dramatic new direction in the cloud, providing Infrastructure as a Service today, and, soon, Platform as a Service. HP will, he said, also provide other services in the cloud, like analytics through its Vertica acquisition.
Talk about context aware -- HP offered this lovely, and slightly freaky vision: part astronaut, part baby. Guesses as to what this means? That cloud is in its infancy? That astronauts were once babies? That babies were once astronauts? That Apotheker is a crazy Frenchman? That HP has multiple personality disorder?