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6 Reasons To Want Windows 8 Ultrabooks

Michael Endler November 01, 2012 09:06 AM Ultrabooks got off to a slow start -- but thanks to new Intel chips, Windows 8 and creative form factors, 2013 might be the breakout year.

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Reason 2: Power Of Touch

Microsoft CEO Steve Ballmer has pitched Windows 8 as a challenge to our definition of the PC experience -- and a touch-friendly UI is a big reason why.

In an interview, Nadia Steere, who directs Intel's marketing and corporate relationships with Microsoft, said that "people want touch on a PC." The function isn't just an appeal to users, she elaborated, but to developers as well.

"Seeing the software companies coming back to optimizing and writing for Windows," she remarked, "is what reinvigoration is all about: getting people excited to go invest in this ecosystem."

Indeed, though the lead-up to Windows 8 frustrated at least some developers, touch-optimized apps are a growing part of the OS's apps catalog, promising more intuitive operation, improved productivity and new ways to use content.

RECOMMENDED READING:

Intel's Tech Roadmap: Visual Tour

Windows 8 Review: All About Touch

Ultrabook Sales Underwhelm Initially

Windows 8 Ultrabooks Get Siri-Like Voice

Why No Ultrabook Pep Rally At IDF?

Intel, Hardware Partners Show More Windows 8 Devices

HP, Dell Jump Back Into Tablet Market

8 Cool Windows 8 Tablets

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By The Numbers

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

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