New England Patriots' Winning Technology Plan
January 19, 2013 09:06 AM IT pros from Boston's professional teams -- the Patriots, Celtics, Bruins and Red Sox -- met at Gillette Stadium to talk tech, the future of live sports, and how to deliver real-time, high-definition video to a crowd of 70,000.
All About the Apps
Since the season opener in September, fans in club seats at Gillette have had access to exclusive real-time camera angles and stats via the Patriots Game Day Live app, which provides a live video feed from the field, instant replays and loops, player stats, and access to the popular NFL RedZone. The app is available for iPhones, iPads and Android devices; the Pats' VP of content Fred Kirsch said 75% of devices accessing the WLAN are iOS.
Patriots president Jonathan Kraft said the team plans to extend full access to all fans next season while looking at adding more capabilities, including an app to order and pay for food, then be notified when and where to pick up concessions, eliminating waiting in line, and real-time data on restroom availability — always a major consideration. In the offing, pending approval from the NFL, is the ability to listen to coach-to-QB communications. Kraft also mentioned wiring up several players so fans can listen in to the action on the field. Presumably, there will be a tape delay to keep everything family-friendly.
Of course, delivering mobile rich media to 70,000 fans requires some serious plumbing.