12 Tech Startups To Watch, For SMBs
November 09, 2011 09:20 AM Keep your eye on these 12 innovative technology firms that will step into the limelight at the Under the Radar Conference in San Francisco.
The power and popularity of online video is well-documented, but the YouTube world--though doubtlessly huge--can pose some serious complications for businesses. "Vidyard has stepped in where YouTube is a bad idea," Landa said. By that, she means the common use of YouTube as a publishing platform and host for online video--and the fact that if someone clicks through, they do so to YouTube's site, complete with user comments. "The problem is: Maybe you're RIM," or another business dealing with outages, bad reviews, or general customer satisfaction nightmares, notes Landa. Vidyard puts control back in the hands of businesses and publishers, while still enabling YouTube syndication.