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12 Tech Startups To Watch, For SMBs

Kevin Casey November 09, 2011 09:20 AM Keep your eye on these 12 innovative technology firms that will step into the limelight at the Under the Radar Conference in San Francisco.

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Wave Accounting

Among the number of firms applying technology to traditional back-office functions, Landa said "one of my favorites is Wave Accounting, because they're free." Indeed, Wave's "un-pricing" plan won't cost SMBs a penny--the vendor makes money from targeted special offers for businesses that a user sees when they're signed into their account. You can do away with manual receipt tracking--Wave will import both income and expenses from your bank and credit card accounts and categorize them automatically. And if you're a control freak? You can bypass the automation and enter information by hand.

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By The Numbers

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

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