12 Tech Startups To Watch, For SMBs
November 09, 2011 09:20 AM Keep your eye on these 12 innovative technology firms that will step into the limelight at the Under the Radar Conference in San Francisco.
Personalization now means much more than including a customer or prospect's name in your marketing communications. The Movable Ink platform enables online marketers to address a growing challenge: How to keep email communications from aging exponentially from the first second they're sent. The tool adds live, dynamic content to email that changes based on geo-location, social context, when the message is opened, and customizable business rules. The goal: Personalized, relevant, and timely content that won't go straight to the trash folder.
"Movable Ink has said: That's crazy, why should daily deal sites be the only ones that can create that?" Landa said. "Anything that a big site like Groupon can do [email marketing], you can do, too."