The BrainYard's 7 Social Business Leaders Of 2012
November 12, 2012 09:06 AM The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business strategy.
Cemex: Gilberto Garcia
Cemex launched its enterprise social network, called Shift, in 2010. Shift is based on the IBM Connections social software platform -- one element of a much broader commitment to IBM, which secured a $1 billion technology and business process outsourcing deal with Cemex in July. Shift allows Cemex employees to communicate in many different languages, using Connections' translation feature, bridging what were significant gaps in employees' ability to share ideas and expertise across different countries and cultures.
Shift drew 5,000 users the first month and is now up to 25,000 members and hundreds of communities, or groups of users formed around a specific topic or project. Within these Shift communities, users share files, ideas and best practices. Cemex Innovation Director Gilberto Garcia said Shift will be opened up to some external users when the Cemex implements the newest version of IBM Connections, a rollout slated to start in January.