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The BrainYard's 7 Social Business Leaders Of 2012

Debra Donston-Miller and David F. Carr November 12, 2012 09:06 AM The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business strategy.

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The BrainYard's 7 Social Business Leaders Of 2012

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Cemex: Gilberto Garcia

Cemex launched its enterprise social network, called Shift, in 2010. Shift is based on the IBM Connections social software platform -- one element of a much broader commitment to IBM, which secured a $1 billion technology and business process outsourcing deal with Cemex in July. Shift allows Cemex employees to communicate in many different languages, using Connections' translation feature, bridging what were significant gaps in employees' ability to share ideas and expertise across different countries and cultures.

Shift drew 5,000 users the first month and is now up to 25,000 members and hundreds of communities, or groups of users formed around a specific topic or project. Within these Shift communities, users share files, ideas and best practices. Cemex Innovation Director Gilberto Garcia said Shift will be opened up to some external users when the Cemex implements the newest version of IBM Connections, a rollout slated to start in January.

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Why CIOs Must Be More Social

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By The Numbers

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

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