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The BrainYard's 7 Social Business Leaders Of 2012

Debra Donston-Miller and David F. Carr November 12, 2012 09:06 AM The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business strategy.

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The BrainYard's 7 Social Business Leaders Of 2012

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Ford: Ed Krebs

IT architect Ed Krebs is part of an advanced technologies group that oversees the Yammer implementation at Ford. While Ford employees have access to lots of other collaboration tools, an enterprise social network adds a different dimension, Krebs said. "It's much more cross-organizational as a way of identifying issues and allows people who otherwise might not have been engaged to bring in new solutions."

While the Yammer network has racked up success stories, Krebs said IT is in the midst of evaluating whether it is the right long term solution. One hesitation: Yammer's lack of support for standards like OpenSocial.

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By The Numbers

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

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