Big Data // Software Platforms
Commentary
3/13/2014
01:46 PM
Doug Henschen
Doug Henschen
Commentary
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Paytronix Proves SMBs Can Do Big Data Analysis

Running a Cloudera Hadoop cluster on Amazon Web Services, Paytronix gains insight into customer behavior it couldn't tease out of a database.

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Stratustician
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Stratustician,
User Rank: Ninja
3/19/2014 | 2:58:00 PM
Re: How many people do you need?
I love seeing how smaller organizations are thinking big and not getting caught up in "this is an enterprise tool" mindset.  I think its a wonderful thing that big data analytics is becoming more accessible to all organizations, not just enterprises.  After all, its a lot of the smaller startups that are showing how these technologies can provide new ways to delivering value to customers, as shown in Paytronix's case with restaurant analytics.
D. Henschen
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D. Henschen,
User Rank: Author
3/14/2014 | 9:13:40 AM
How many people do you need?
This follow-up interview was prompted in part by questions collegues at AllAnalytics asked during this video interview. What I didn't know, at that point, was that Paytronix had backed off a plan to move its Hadoop cluster from the cloud to on-premises. As I note in the story, event giant companies are keeping clusters in the cloud, so it's not shocking to see a sub-100-employee company sticking with the cloud option (for now). What's more suprising is how few people the company needed to bring this platform into the mix -- just one one new employee. What's more, one of the company's data group veterans is really leading the way, and he and his colleagues have taken to a new platform without much of a problem, according to CEO Robbins. Keep this in mind when before assuming -- or before somebody tries to tell you -- that it's all a hard, dark science that will require armies of new people.
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