Big Data // Software Platforms
Commentary
3/13/2014
01:46 PM
Doug Henschen
Doug Henschen
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail

Paytronix Proves SMBs Can Do Big Data Analysis

Running a Cloudera Hadoop cluster on Amazon Web Services, Paytronix gains insight into customer behavior it couldn't tease out of a database.

Comment  | 
Print  | 
Comments
Newest First  |  Oldest First  |  Threaded View
Stratustician
50%
50%
Stratustician,
User Rank: Ninja
3/19/2014 | 2:58:00 PM
Re: How many people do you need?
I love seeing how smaller organizations are thinking big and not getting caught up in "this is an enterprise tool" mindset.  I think its a wonderful thing that big data analytics is becoming more accessible to all organizations, not just enterprises.  After all, its a lot of the smaller startups that are showing how these technologies can provide new ways to delivering value to customers, as shown in Paytronix's case with restaurant analytics.
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
3/14/2014 | 9:13:40 AM
How many people do you need?
This follow-up interview was prompted in part by questions collegues at AllAnalytics asked during this video interview. What I didn't know, at that point, was that Paytronix had backed off a plan to move its Hadoop cluster from the cloud to on-premises. As I note in the story, event giant companies are keeping clusters in the cloud, so it's not shocking to see a sub-100-employee company sticking with the cloud option (for now). What's more suprising is how few people the company needed to bring this platform into the mix -- just one one new employee. What's more, one of the company's data group veterans is really leading the way, and he and his colleagues have taken to a new platform without much of a problem, according to CEO Robbins. Keep this in mind when before assuming -- or before somebody tries to tell you -- that it's all a hard, dark science that will require armies of new people.
In A Fever For Big Data
In A Fever For Big Data
Healthcare orgs are relentlessly accumulating data, and a growing array of tools are becoming available to manage it.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A UBM Tech Radio episode on the changing economics of Flash storage used in data tiering -- sponsored by Dell.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.