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8/9/2006
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Bloatosphere

In This Issue:
1. Editor's Note: Bloatosphere
2. Today's Top Story
    - Brocade To Buy McData For $713 Million
3. Breaking News
    - Microsoft Fixes 23 Flaws, Including Bug With MSBlast Potential
    - IBM Tracking System Targets Counterfeit Drugs
    - Sprint Nextel Adopts WiMax
    - Sony Introduces Wi-Fi Instant Message Device
    - CNN Seeking Eyewitness Footage
    - Skype Endorses iSkoot's Mobile VoIP
    - Microsoft's Communications Product Shift Sparks Mixed Reaction
    - IBM Wins Reversal In Pension Discrimination Case
    - Blogs Burgeon To 50 Million, But Growth Slowing
    - Microsoft Gives Pink Slip To Virtual PC For The Mac
    - Researcher Cuts IC Forecast For Next Two Years
4. Grab Bag: BlackBerry Security And Cell Phone Podcasts
    - BlackBerrys Vulnerable To Hacker Attack (Pocket Lint)
    - Alltel To Offer Podcasts On Cell Phones (Washington Post)
    - Seabird Wins Flight Record By a Distance (Scotsman)
5. In Depth: The Latest In Search
    - Google To Pay $900M To Provide Search For MySpace.com
    - AOL Exposes Search Data Of 658,000 People
    - Viacom, Google Aim Ad-Backed Videos At Web Sites
    - When MySpace Away, Adult, Dating Sites Get Better Play
6. Voice Of Authority
    - Where Are The Jobs? IT Services
7. White Papers
    - The Remote Access Imperative In Disaster Recovery
8. Get More Out Of InformationWeek
9. Manage Your Newsletter Subscription

Quote of the day:
"Children seldom misquote you. In fact, they usually repeat word for word what you shouldn't have said." -- Anonymous


1. Editor's Note: Bloatosphere

The number of blogs has increased 100-fold since 2003 to 50 million. In addition, the total has doubled every six months for about two years, according to a new report quantifying the blogosphere by Technorati. In July alone, there were 1.6 million blog postings daily, or 18.6 per second. Two blogs were created each second of each day.

While the report and its author say the rate of blogging activity and growth can't continue, the data begs many questions about the direction of blogging: Are quality blogs simply getting lost in the noise? Or more precisely, is quality even relevant in the blogging world? How do you find blogs worthy of consistent return visits when the universe of blogs has reached into the tens of millions? If you do have a quality blog, is it even possible to build a sustainable audience and consistently deliver valuable (or entertaining or insightful) information to readers? Where do people—many of them ostensibly holding day jobs—find the time to post blog entries at a rate of 18.6 per second? Will there be any distinction between blogs and the more traditional reporting found on Web sites and magazines in what we have mostly referred to as "mainstream" or "traditional" media outlets?

Don't read too much into the preceding questions. While journalistic reporting organizations like InformationWeek are under well-documented pressure from the rise of the bloggers, I'm a huge proponent of blogs, and our Web site has a big investment in them—mainly because you've voted with your page views and indicated you want us to deliver information through blogs.

To me, the Technorati data suggests a few inevitable outcomes: There has to be a shakeout, maybe not in the near term, but the sheer number of blogs that already exists will dictate that those with small audiences will go by the wayside. The hobbyists will find there's too little—if any—money to be made and that keeping up a blog isn't all that glamorous or appealing. Some consolidation will occur as popular, independent bloggers look to cash out, and larger organizations buy into the blogging trend by acquiring their audiences.

There will remain a market for the strong voices, some of the celebrities, and those who've built up loyal followings over a long period of time. Those blogs that want to have staying power will adopt some of the reporting standards of mainstream media outlets. That's good in one sense because less responsible content won't endure, but it's likely to further muddy the waters between two distinct ways of delivering information. At some point blogs will be less fashionable, and the race to create and disseminate information on the Internet will move to some other format or medium.

That's my take. Now please weigh in with your thoughts at my blog entry.

Tom Smith
Tsmith@cmp.com
www.informationweek.com


2. Today's Top Story

Brocade To Buy McData For $713 Million
The two have long been competitors in the storage-switching market, but Cisco in recent years has launched a formidable challenge with its own line of SAN switches.


3. Breaking News

Microsoft Fixes 23 Flaws, Including Bug With MSBlast Potential
It isn't the usual "Patch Tuesday" at Microsoft. Rather, it's a record-breaker. Both the number of bugs disclosed and the tally of critical fixes broke previous records.

IBM Tracking System Targets Counterfeit Drugs
The WebSphere-based package collects and manages data from RFID readers and then applies business logic to the information, such as identifying recalled drug shipments.

Sprint Nextel Adopts WiMax
Sprint Nextel is working with Intel, Motorola, and Samsung to develop a nationwide network infrastructure, along with chipsets for computing, portable multimedia, interactive, and consumer electronic devices.

Sony Introduces Wi-Fi Instant Message Device
Addicted to IM? Sony's new Mylo is a hybrid gadget made with you in mind.

CNN Seeking Eyewitness Footage
The network is licensing Blip.tv software to help people around the world send in professional-quality video from cell phones and video cameras.

Skype Endorses iSkoot's Mobile VoIP
Cell phone users will be able to make Internet calls via their Skype accounts.

Microsoft's Communications Product Shift Sparks Mixed Reaction
Killing Speech Server as an independent product could make businesses question whether the company can be trusted to follow through on its promises, one analyst said.

IBM Wins Reversal In Pension Discrimination Case
An appeals court ruled that IBM's 1999 pension plan changes, which affect about 140,000 U.S. employees, don't discriminate against older workers.

Blogs Burgeon To 50 Million, But Growth Slowing
A report shows that as of July, two blogs were created each second of each day, but the recent pace is unlikely to continue.

Microsoft Gives Pink Slip To Virtual PC For The Mac
Microsoft says it's dropping any plans to update its Virtual PC virtualization software to let it work on Apple's new Intel-based Macs.

Researcher Cuts IC Forecast For Next Two Years
Semico now projects that the IC market will grow by 11% in 2006, then slow down and grow only 3.4% in 2007. In its previous forecast, the market research firm projected that the IC market would grow 17% in 2006 and 20% in 2007.

All Our Latest News

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Peter Gorenstein With 'Google Gives Directions'

Laurie Sullivan With 'Getting Fire Right'


----- The latest research, polls, and tools -----

VoIP Challenges
Are you encountering obstacles in your VoIP installation? Learn the three most cited obstacles of installing VoIP beyond the pilot stage in this recent report by InformationWeek Research.

Business Priorities
Increasing customer satisfaction is a key business priority for three out of five companies, as reported in this recent InformationWeek Research report, "Priorities 3Q 2006."
-----------------------------------------


4. Grab Bag: BlackBerry Security And Cell Phone Podcasts

BlackBerrys Vulnerable To Hacker Attack (Pocket Lint)
BlackBerry devices are a hacker's dream, according to research by a computer security analyst. Jesse D'Aguanno, who works for Praetorian Global, has developed a program called BBProxy that runs through the open connection between a BlackBerry and a company's intranet.

Alltel To Offer Podcasts On Cell Phones (Washington Post)
Alltel, the No. 5 U.S. cell phone provider, said on Tuesday it will provide a service to download audio clips from the Internet to cell phones in a bid to expand its business beyond voice services.

Seabird Wins Flight Record By a Distance (Scotsman)
A small seabird has shown itself to be nature's most impressive long-haul flyer, covering up to 46,000 miles on its annual migration route across the Pacific. The sooty shearwater breeds in New Zealand before setting off on epic journeys in search of food.


5. In Depth: The Latest In Search

Google To Pay $900M To Provide Search For MySpace.com
Under the deal, Google would be the exclusive provider of text-based advertising and keyword-targeted ads on the Fox Interactive Media network.

AOL Exposes Search Data Of 658,000 People
AOL apologizes for a "screw-up" that made information available for download through its research site.

Viacom, Google Aim Ad-Backed Videos At Web Sites
The project, a year in the making, marks the first time Google will distribute ad-supported videos across its AdSense network from a major programming provider. The ads begin testing later this month.

When MySpace Away, Adult, Dating Sites Get Better Play
Google gained the greatest increase in market share during the time MySpace was down in late July, as measured by page impressions, according to Hitwise.


6. Voice Of Authority

Where Are The Jobs? IT Services
IT services firms employ 1.27 million people, not even 1% of the nearly 135.4 million nonfarm workers in America. Yet the growth in IT services employment last month represented 10.4% of all new jobs in the United States. Of the 113,000 jobs added to the economy in July, 11,800 were hired by firms specializing in computer systems design and related services.


7. White Papers

The Remote Access Imperative In Disaster Recovery
As organizations prepare a disaster recovery plan, it's important to include remote access as a fundamental part of the disaster recovery infrastructure. This document explores best practices for disaster recovery and the role of SSL VPNs in that process.


8. Get More Out Of InformationWeek

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