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Podcast: Web 2.0 Conference Preview


Posted by Thomas Claburn, Sep 15, 2005 07:15 PM

Several days ago, I made my first podcast, a recording of a conference call with John Battelle and Tim O'Reilly about the upcoming Web 2.0 Conference. (O'Reilly Media publicist Susanne Axtell graciously granted permission to record the call.)


It's an intriguing conversation, for those with any interest in the future direction of the Internet (which I imagine is most online readers). The first two minutes consist of introductory fluff, but after that, there's a lot of thought-provoking material.

I've included a rough index of the first half of the call below. It should be enough to offer a sense of what's being discussed. If you make it halfway through, you'll likely want to listen to the entire call.

You can also find this file at Apple's iTunes Store (under Podcasts) and at Odeo.com.

0:00 Introduction

1:00 John Battelle: Opening remarks

2:15 We have a really great lineup of one-on-one, fireside-chat-like conversations with folks like Barry Diller and Terry Semel...

3:15 ...our total number of speakers coming is something like 60 to 70. We've created a very exciting new program we'll be calling Launch Pad...[new company launches]

4:16 ...[16 to 18 workshops]...drilling down on all sorts of Web 2.0 topics from new ad modmls to how venture capital works in a Web 2.0 world to mash-ups and tagging...

5:30 Tim O'Reilly:...Let me just sort of start by talking about the origin of the conference and the idea...

6:30 ...We start out with really just wanting to recognize that the Web was turning into something new and different...

7:40 We decided in this conference to try to articulate what some of those core principles of this sort of next era of the Web are doing to be...

8:30 ...he wrote, "Web 1.0, content created by someone else," "Web 2.0 content created by the user." [the architecture of consumption vs. the architecture of creation]

8:57 ...the secret of success on the Web appeared to be harnessing the users...

9:15 ...people don't usually think of Google as a user-participation company...

9:55 ...users build the relevance into Google...in some sense Google is a collective-intelligence application...

10:43 ...and that leads you to another principle...the long tail, which has gotten a lot of press since Chris Anderson introduced that term...

11:50 ...in Web 1.0, everyone was trying to build walled gardens...increasingly you're seeing sites that are prospering by creating open fields...

13:20 ...The point of the conference for us is to try to tease out some of the core principles that are going to be the hallmarks and the guides to success in this new era...

14:10 ...That model, which was dominant for the last 20 years, is just gone when you look at these successful Web companies....

16:30 ...effectively you can see that Sun is positioning themselves in the same game as Google. They're saying we can deliver cost effective scalability of Internet applications. The Internet application that they're looking to provide is not search but utility computing...

See you at Web 2.0, Oct. 5-7 in San Francisco.

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