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Collaboration Brings New Life To Web Searches

But that is rapidly changing, according to The Radicati Group, which just issued a new volume of its Messaging Technology Report focusing on search engines. Why would an e-mail and messaging analyst and consult look at search engines, you might rightly ask. Because, as the report points out, the collaborative aspect of these new search engines is "the most significant trend taking place in the search engine market today."

Search engines from players like JetEye Technologies, Inc. allow users to save searches, share results with others, make comments, and much more. And as a result the popular established search players like Google, Yahoo, MSN, and Ask Jeeves are taking the hint and starting to add their own collaboration capabilities.

The name of the game in the search engine market is loyalty and using the collaboration services will require users to set up accounts for things like search history, notes, labels, and a community presence, according to Radicati. Research has shown that for services like e-mail and IM, once users establish accounts, they are less likely to go elsewhere. Not to say they won't, but restarting the whole process of set-up and personalization with new accounts is often a deterent.

Web search heretofore has been a solo activity. It helps get you where you want go, find what you hope to find, and see what you want to see. Web search can be a journey and an adventure, and sometimes journeys are best when they are shared.

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