At the InformationWeek Fall Conference last month in Rancho Mirage, Calif., I caught-up with Len Greendyk, Tiffany & Co. vice president of business systems development for information technology. He told me that Tiffany had considered using radio frequency identification technology to develop an inventory tracking system at its Manhattan flagship store, but chose bar codes instead.

His answer to why, as well as my question -- when did Tiffany first begin to look at RFID as an option to track necklaces, bracelets and rings, or the little blue signature boxes they come in -- might surprise you.

Listen to the podcast about Greendyk's thoughts on RFID at Tiffany & Co.

You also can read a related article:
RFID Implementation Challenges Persist