Bud Mayo, the chairman and CEO of Access Integrated Technologies Inc., has a vision. Digital cinema will enable every movie theater to transform into a performing arts center within the next four to five years. Digital cinema is the process of distributing movies and media content to theaters in bits and bytes rather than celluloid.
There are approximately 105,000 screens worldwide, about 36,000 in the U.S. and Canada. In the coming year, theater goers should expect more diverse content, including music concerts from artists such as Duran Duran, to sporting events, Mayo recently told TechWeb.
Universal Pictures is the latest major motion picture studio to sign a deal with the digital services and distribution company AccessIT. I recently caught up with Mayo to talk about the agreement with Universal Pictures and how digital cinema will change the entertainment industry forever.
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