InformationWeek
Business Innovation Powered By Technology
Powered by InformationWeek Business Technology Network
Topics:
E-Convenience: A Willingness To Pay
On Jan. 1, drivers who use the EZPass electronic toll collection system will no longer get discounts of up to 20% during rush hours and weekends on the 118-mile-long New Jersey Turnpike. Like other forms of E-Commerce, providers offered discounts to attract customers to their new services, whether on a real or virtual highway. Now, consumers will pay for the convenience. In fact, New Jersey Turnpike drivers using EZPass will shell out more than motorists paying tolls in cash. That’s because EZPass assesses users a $1 monthly fee. “They don't need a discount anymore,” Pam Fischer, spokeswoman for the New Jersey Automobile Club, told the Star-Ledger of Newark. “I think you’d find that a lot of people are willing to pay more for EZPass because it makes commuting so much easier.” That willingness to pay more for convenience bodes well for businesses expanding their services using the latest technologies. « Bracing For A Nation Of CrackBerry Addicts | Main | Seven Fearless Predictions For Outsourcing In 2006 » |
| Sign Up Now For InformationWeek News Alerts |
This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.
Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service.
Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
