The InformationWeek -- Blogs
Microsoft

Topics:   Microsoft

  • Email this page E-mail this page
  • Print this page Print this page
  • Bookmark and Share
  • icon

CA Takes An Indirect Route To Sales Success


Posted by Amy Larsen DeCarlo, Feb 28, 2006 09:48 AM

Part of enterprise management vendor CA's revamped corporate strategy is to work more closely with channel partners to sell solutions and support customers. The company has never been known for having particularly warm relations with resellers but there have been recent indications of a thaw in that area. And now the real test begins with CA's announced plan to reduce the number of named accounts it handles directly, and rely instead on the channel to support those clients.


That said, the vendor is not passing off its largest accounts to partners. Instead CA is hoping to create a more efficient and effective sales organization focused on larger customers while handing smaller accounts who buy less than $1.3 million in CA products over to regionally-based partners who may be able to lend a more appropriate level of support to those businesses. CA will not be laying off any sales staff as a result of the plan.

Yet, as logical as CA's plan is it is way too early to predict its success. Though resellers may find CA's promise of more sales incentives appealing, many remain wary of the vendor after so many years of difficult relations.

« The New Shareholders In High-Tech Business | Main | American IT Jobs Give Bush Valuable Bargaining Chip In Talks With India »



Sign Up Now
For InformationWeek News Alerts




This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.

Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service.

Important Note: This comment area is NOT intended for commercial messages or solicitations of business.




 
 

  1. Sequential Programming: Like Eating Peas with a Straw.
  2. Biomolecular device using self-assembled DNA nanostructures?
  3. Coreinfo v2.0: A Simple Utility to Understand the Manycore Complexity in Windows


Join The InformationWeek Group On LinkedIn


                           


  1. More Reasons Why Linux Misses The Desktop
  2. Too Much Netbook For Too Litl?
  3. Verizon: $350 ETF Is A Go
  4. Motorola Explains Why Droid Doesn't Have Multi-Touch


  1. Florida Hospital Dials Up iPhones For Nurses
  2. Full Nelson: A Web Presence Needs Sizzle, My Nizzle
  3. Is Antivirus Software Dead?
  4. Practical Analysis: The Fastest-Growing Security Threat
  5. InformationWeek Analytics Research: Federated Search
  6. Securing The Cyber Supply Chain

 

  Ars Technica
Boing Boing
Channel 9 Forums
CRN Blogs
Dr.Dobb's Portal: Blogs
Engadget
Gizmodo
GrokLaw
  Lifehacker
Schneier on Security
Slashdot
TechCrunch
Techdirt
Techmeme
Valleywag

  DECEMBER 2008
NOVEMBER 2008
OCTOBER 2008
SEPTEMBER 2008
AUGUST 2008
JULY 2008
JUNE 2008
MAY 2008
  APRIL 2008
MARCH 2008
FEBRUARY 2008
JANUARY 2008
DECEMBER 2007
NOVEMBER 2007
OCTOBER 2007
SEPTEMBER 2007