• E-mail this page
• |  Print this page
• | 
• | 
• | 

Pay-For-Play Plan To Reduce Spam Doesn't Ring True

I guess what bothers me the most is the positioning of this announcement as a way to reduce spam. It seems more like a new class of service marketers. It really has nothing to do with my need to keep spam out of my inbox and, as such, it puts the onus more on me to prevent unwanted messages from coming back a second time.

I have no problem with a retailer asking me if I want to receive promotions when I purchase something or register something I've purchased online. I always say no but I like the fact that I can say no (I just wish all them would honor my wishes, however). But some critics of this certified sender plan claim that these companies can now pony up a few more bucks and get second shot at me.

I'm not sure that is really the case, but then I don't really have the time or the desire to differentiate between a legitimate company sending me an offer and a fly-by-night scammer sending me an offer. I deal with those messages the same way, and I don't think I'm anywhere near alone in that practice. The fact that the Goodmail system may certify that a company is legitimate may mean something to an ISP, but not to me.

And let's face it, legitimate companies already try a lot harder to keep their lists clean and not send unwanted e-mail. So how is this going to reduce spam again? Do they think the folks who keep trying to sell me Viagra online are going to sign up to get certified?

Let just call this what it is. AOL and Yahoo get to charge a little more to help legitimate companies keep their messages from getting caught in spam filters. And it might turn out to be pretty successful at that. But I'm not buying into any altruistic statements about how it's going to help reduce my spam.

« IT Analysts Turn The Table And Analyze Us | Main | Letter Writers On Unix: 'Wake Up, Guys!' »