To succeed for the long-term in any industry, a business has to earn its customers trust. Winning customer confidence is especially important in an industry like technology where any investment is essentially an invesment in the future. Companies buy hardware expecting to use it for years on end; sign long-term software licensing deals assured that the software maker will be around to support it; and look for technology suppliers who can deliver the services they need to run their businesses. So naturally, enterprises look for vendors that exhibit the technical superiority, innovativeness, and level of customer support necessary to produce exceptional technology. But companies also look for a vendor they can trust - one that demonstrates integrity, consistency, and dependability.