Guide to the TechWeb Network


The InformationWeek -- Blogs
Microsoft

Topics:   Microsoft

  • Email this page E-mail this page
  • |  Print this page Print this page
  • |   Bookmark and Share

Schwartz Must Usher In Software Age At Sun


Posted by Charles Babcock, Apr 25, 2006 11:57 AM

Call it founder's disease. Call it what you want. But Scott McNealy hindered Sun from becoming a successful software company. Now Jonathan Schwartz has got his work cut out for him.

Scott McNealy has stepped aside as CEO of Sun Microsystems, and thus passes another giant of the era in which founders ran their own technology companies. See my colleague Darrell Dunn's story "McNealy Steps Down As Sun CEO; Schwartz Steps Up" on our Web site.

IBM passed through this phase about two generations ago as the Watsons gave up the helm. Hewlett-Packard is still struggling down the path of finding its way after losing the founders' sanctioned successor, Lew Platt. Now it's Sun's turn.

Jonathan Schwartz is going to have his work cut out for him, but he enjoys one asset that McNealy lacked. He has an instinct for where Sun's opportunities lie on the software side of the business.

He wouldn't call it such, but he implemented a "scorched earth" open-source approach that kept Sun's crown jewel, the Solaris operating system, in play. He made it open source before Linux could run like a prairie fire through Sun's Unix customer base. Solaris has attracted a vigorous developer community. Solaris is a high-end operating system. If programmers have Solaris to play with as open source, they'll be less likely to be consumed by Linux.

Then Schwartz phased in open-source versions of Sun's middleware.

How can Sun afford to do this? Isn't a slowdown in revenue the problem at Sun?

No, Sun needs to transition itself into a software company--in the midst of an open-source revolution and after a period where the founder and his many lieutenants thought of hardware first, software second.

Schwartz has chosen a disruptive move to get Sun's Java software in play. You don't lose revenue by open sourcing software that wasn't selling in the first place. Sun is now undercutting BEA Systems, IBM, and Oracle with its Java Enterprise System. JES may not be leading-edge, but it's solid and it's going to find its way into many enterprises. Sun needs to find ways to capitalize on that foot in the door, and to do so it will need more software assets.

It needs to more quickly follow the emerging standards of the Internet instead of assuming that, eventually through Java, it will create them. Ruby on Rails, Ajax, Dojo, and OpenRico are leading changes in Web applications, not Java.

Sun needs to keep innovating the way it did when it came up with Java. It's years behind where it should be as a software company. Sun under Scott McNealy is one of the few companies that could capture the spirit of the age in a new software language and not emerge as a leading supplier of Java software. Let's not forget that it did collect a $2 billion check from Microsoft to settle outstanding Java disputes, and that's payback of sorts. But it's not a software business strategy.

Call it founder's disease. Call it what you like. It was missed opportunity, and Schwartz must set about recouping the loss more decisively than he has been able to do to date.

« A Gadget To Hold (And Charge) Your Gadgets | Main | 'Outsourced' Programmers Finally Get Same Benefits As Laid-Off Factory Workers--A Fair, But Costly, Development »



Tomorrow's CIO: Do you have what it takes?
Find out at the 2008 InformationWeek 500 Conference
Sept. 14-16, St. Regis Resort, Monarch Beach, Calif.


Sign up now for the weekly InformationWeek Blog Newsletter.


This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.

Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service.

Important Note: This comment area is NOT intended for commercial messages or solicitations of business.