Commentary

Michael Singer
 

Ex-Apple Employee's Firing Makes For Great YouTube Video

Some say that revenge is best when it is served cold, but for former Apple Inc. call center employee Erik Ott, revenge may be best served about a million times a day on YouTube.

Some say that revenge is best when it is served cold, but for former Apple Inc. call center employee Erik Ott, revenge may be best served about a million times a day on YouTube.Ott, who moonlights as a poet with the handle "Big Poppa E," was fired from the computer company's Canadian customer service call center back in November 2005, two days after delivering an ode to the hilarious -- and fictitious -- life of a call center employee.

The 6 minute and 43 second video entitled "why i got fired from apple computer" features Ott in character complaining about rude Americans, overly polite Canadians, and a FedEx delivery woman with eyes the color of chocolate pudding whom he pines about while the customer is left on hold.


More Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

The video isn't new. The file has been seen in rotation in various forms since late in 2005. Ott said he tucked the video deep in a corner of his site to show to friends but someone got hold of and posted it on Google Video in 2005. It has since made the rounds on Digg last year and currently started playing on YouTube on Friday as a Featured Video.

The whole thing strikes me as very ironic. Ott, an avid fan of Apple's products, said he made the video as an experiment to test out his filmmaking skills using iMovie. Since then, someone lifted the video and began spreading it liberally around the Web.

Mind you, this was videotaped before a laughing room full of his co-workers and managers during what seemed to otherwise be a hum-drum employee talent show.

The audience roared. They screamed. And then Ott got a phone call two days later saying he was not allowed back in the building. No specific reason... except that it was an "at will" employment.

Dumbfounded, Ott said he was angry at Apple for not confirming his suspicions. He had a clean record. People liked him. What gives? A simple talking to would have sufficed.

"We were told not to cuss, which I didn't," Ott said. Other than that, Ott said he was never asked by Apple managers to review his material before the performance.

Eventually the truth came out. Ott ran into a former colleague at a restaurant only to see his co-worker turn to a friend and squeal, "That's the guy I was telling you about!... the guy that was fired for that poetry."

Ah ha! Conspiracy confirmed. But to make matters worse, Ott heard from other former Apple co-workers that his plight has now become a textbook example for human resource trainees on what "not to do" if an employee says something out of line.

Whoever decided to pull the shade down on Ott's career at Apple obviously didn't see the title of his performance. Below his name in big fat letters is the phrase, "Stand Up Performance, The Big Whinny Boy Manifesto!" Didn't it occur to Apple management that this might be a joke?

What is even more ironic is that weeks after Ott was let go, Apple's managers were the ones that sent him a DVD containing the entire talent show, including his segment.

Hindsight being 20/20, would he recite the poem again?

"You bet," says Ott. "It should serve as a lesson. Not that Apple sucks. I like the company. I love their products. But, I think that they over-reacted."

In April, Ott is traveling to Hawaii to perform his poetry at colleges around the islands. He'll do the same later this year in Milwaukee and Denver.

In the past, Apple has said precious little about the video and Ott. A company spokesperson has yet to comment on this recent revival. Anyone here think they will?


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links