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Windows Vista Booty: Microsoft's Largesse Is More Than I Can Take
Computer-industry people love giveaways. At big trade shows, it's not unusual to see college-educated people stand at a booth for 10 minutes to get a free T-shirt with some vendor's imprint. The Vista launch was held in the Nokia Theater in Times Square. Leaving the auditorium after the main event, I bumped into a line of people that extended the length of the hallway, around the corner, and beyond. I figured this was the queue for martinis and wine, but I was wrong. It was for the duffel bags. In the bar, attendees dug into their bags and pulled out box after box of software. As a journalist who covers Microsoft, I knew I had to have one of these bags, even though I knew I couldn't keep it. So I picked up a bag. Here's what was inside, with estimated retail value: Windows Vista Ultimate edition, $250 That adds up to $601, not including an armful of other miscellaneous stuff: Windows Live USB key, Office Live trial card, Windows Vista Media DVD, Windows Vista "storybook," Windows Marketplace information card, Windows Vista magazine, and a mouse pad. I can't keep all this stuff: a) because I'm not a reviewer; b) because my company limits gifts to $25; and c) because journalists shouldn't accept freebies from companies they cover. So, I'll be giving it all away, with one exception. I need a new mouse pad, so I'll keep that. But I'll make a donation to one of my favorite charities, The Smile Train, that more than covers the cost. Microsoft, of course, can afford this kind of beneficence because it stands to make billions of dollars in Vista and Office 2007 sales in the years ahead. The day may come when Web-based software and open source force Microsoft to lower retail prices for its lucrative cash cows. But that day's not here yet. « It’s Smackdown Time On Data Breaches | Main | A Walk Through Cybercrime's Underworld » |
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