Commentary
If Viacom Wins Its Case Against Google
Viacom's lawsuit against Google for copyright infringement probably will be withdrawn when Google blinks and offers Viacom a major portion of the ad dollars it brings in hosting Viacom content. But on the off chance that the case makes it to trial and Viacom wins, Google should argue that any damages get reduced by the value of the traffic Google has sent Viacom's way, not to mention the brand awareness Google has helped foster for Viacom by presenting Viacom programming that users have uploaded to YouTube.
Viacom's lawsuit against Google for copyright infringement probably will be withdrawn when Google blinks and offers Viacom a major portion of the ad dollars it brings in hosting Viacom content.
But on the off chance that the case makes it to trial and Viacom wins, Google should argue that any damages get reduced by the value of the traffic Google has sent Viacom's way, not to mention the brand awareness Google has helped foster for Viacom by presenting Viacom programming that users have uploaded to YouTube.My guess is that if the calculations are made, Viacom will come out owing Google money for all the marketing exposure it has provided.
More Internet Insights
White Papers
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- How To Regain IT Control In An Increasingly Mobile World - by BlackBerry
Reports
- How Google+, Facebook Impact Corporate Strategy: Social Media and IT at a Crossroads
- Strategy: Enterprise Social Network Buyer's Guide
Webcasts
- Maximize ROI with Database Consolidation onto Private Clouds
- Outsourcing Security: What Every Potential Cloud Security Customer Should Know
Related Reading
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. | |
|
|
T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting! |
Subscribe to RSSResource Links
This Week's Issue
Technology Whitepapers
- Mobile BI: Actionable Intelligence for the Agile Enterprise
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- How To Regain IT Control In An Increasingly Mobile World - by BlackBerry
- Red Alert: Why Tablet Security Matters - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
Featured Resource
Solution Brief: Customer Benefits of the New Blue Coat WebFilter Categories
Download this whitepaper and find out how to easily manage web content by categorizing it into a discrete number of categories.
Learn More
Download this whitepaper and find out how to easily manage web content by categorizing it into a discrete number of categories.
Learn More












