Commentary

Stephen Wellman
 
See more from this author

Nokia To Challenge Google and Yahoo With Mobile Ad Services

Nokia plans to launch two new mobile advertising services. What? Nokia is going to offer advertising? Does that mean Nokia is now a rival to Google? Yes, Virginia, it seems everybody is now in competition with Google.

| Stephen Wellman | March 08, 2007 08:04 PM

Nokia plans to launch two new mobile advertising services. What? Nokia is going to offer advertising? Does that mean Nokia is now a rival to Google? Yes, Virginia, it seems everybody is now in competition with Google.Nokia's two new mobile ad platforms, Nokia Ad Service and Nokia Advertising Connector, will move the company into the mobile advertising market, making it a competitor with Google and Yahoo.

Nokia Ad Service is a fully managed platform for advertisers looking to expand their reach to the third screen. NAS will give advertisers access to tools for planning, deployment, optimization, and reporting for campaigns. NAS also will support interactive content like banner ads in mobile browsers and multimedia ads in applications like videos.


More Mobility Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

Nokia Advertising Connector is designed to help advertisers port different ads to different mobile devices and content formats. NAC will switch ads between text, image, audio, and video formats depending on the mobile phones a users are on.

Nokia said that both services will give users lots of data and reporting -- must-haves for today's online marketers. Nokia plans to launch both services in the second half of 2007.

, join the conversation

Related Reading

News

More News»

Most Popular

More Popular»

Commentary

More Commentary»

On the Web

More On The Web»

Video

More Videos»

Slideshow

More Slideshows»


Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links