The InformationWeek -- Blogs
Welcome Guest. | Log In| Register | Membership Benefits

Over The Air

Topics:   Mobile

  • Email this page E-mail this page
  • Print this page Print this page
  • Bookmark and Share
  • icon

Viacom Bets On Wireless At CTIA


Posted by Stephen Wellman, Mar 28, 2007 05:32 PM

Viacom CEO Phillipe Dauman said his company is serious about wireless during his keynote address today at CTIA Wireless. Dauman opened his address with an amusing video intro by Jon Stewart and a camera trick designed to make the audience see how small Dauman would appear on a mobile phone screen.


Dauman said Viacom properties MTV Networks, BET Networks, and Paramount Pictures signed new sponsorship agreements for its mobile media portfolio.

Here is a look at the announcements:

-- Advertising deals with Pepsi and Intel for the new mobile sites and mobile TV channels—the first time MTVN is selling advertising across its mobile portfolio.
-- A new content partnership between Sprint and MTVN—making Sprint the largest carrier of MTVN content. VOD from 10 channels plus streams of content from Nick, Comedy Central and MTV and will highlight on the deck new sites from VH1, MTV and Comedy Central.
-- BET is launching the 106 & Park Mobile Fan Club today: free ringtones, a subscription to a mobile magazine and access to exclusive content.
-- The first-ever SpongeBob SquarePants channel, launching exclusively on Amp’d June 1, part of a new content distribution deal with the Kids & Family group.
-- Also on Amp’d, GameTrailers is launching a new mobile video channel and a new series covering mobile games.

In addition MTV plans to launch new mobile sites for Nickelodeon, Spike TV, and TV Land in the second quarter.

« Welcome to the CIO Nation! | Main | Motorola Makes The Smartphone Rugged With The MC35 »



Sign Up Now
For InformationWeek News Alerts




This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.

Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service.

Important Note: This comment area is NOT intended for commercial messages or solicitations of business.




 
Mobile Video


Sign Up For The Over The Air Newsletter
Every Friday, our experts and analysts explore the business, strategy, and management issues most important to mobile and wireless technology.

Sign up for our free, weekly newsletter today!

Newsletter Archives


 

  1. Massive Parallelism Has a Name ... Extreme Scale Computing
  2. Intel Turbo Boost Technology Monitor: A Windows Gadget to Understand Dynamic Frequencies
  3. Two-Stage Input Parallel Pipeline: Part 2


Join The InformationWeek Group On LinkedIn


  1. Google's Universal Translator
  2. Google Reduces Nexus One ETF, But Not Enough
  3. Google's Buzz Skips webOS?


  1. Glide OS Sees Cloud Computing Surge
  2. Global CIO: An Open Letter To SAP Chairman Hasso Plattner
  3. Microsoft Fixes 26 Vulnerabilities In Windows, Office
  4. Intel Ships Itanium Server Processor
  5. Commerce Department Proposes One-Stop Climate Service
  6. Microsoft Denies Windows 7 Battery Bug

 

  Ars Technica
Boing Boing
Channel 9 Forums
CRN Blogs
Dr.Dobb's Portal: Blogs
Engadget
Gizmodo
GrokLaw
  Lifehacker
Schneier on Security
Slashdot
TechCrunch
Techdirt
Techmeme
Valleywag

  DECEMBER 2008
NOVEMBER 2008
OCTOBER 2008
SEPTEMBER 2008
AUGUST 2008
JULY 2008
JUNE 2008
MAY 2008
  APRIL 2008
MARCH 2008
FEBRUARY 2008
JANUARY 2008
DECEMBER 2007
NOVEMBER 2007
OCTOBER 2007
SEPTEMBER 2007