Powered by InformationWeek Business Technology Network
Topics:
Mobile
By Jupiter! Consumers Don't Find Mobile Banking All That Intriguing
Rather than offer services that fully take advantage of the strengths of the mobile platform, current offerings are repackaging existing online services and stuffing them into a mobile format. This is apparently a no-no. “Banks should not offer mobile services that aim to mirror or duplicate the online experience,” said David Schatsky, president of JupiterResearch in a statement. “Online banking brought consumers the convenience of banking anytime. Mobile banking can add an anywhere element, but banks should identify where such ubiquity is crucial.” Aspects of mobile devices such as SMS and client applications should play a greater role in determining what services are offered. And, of course, user experience is key. If the software is clunky or feels insecure, users are less likely to use mobile banking. According to the study, younger users are most likely to be early adopters of mobile banking services. This isn't a big surprise, as younger users have fewer inhibitions and go to greater lengths to incorporate digital and mobile technologies into their lifestyles. « Enterprise Apps Galore On Display At Nokia Application Summit | Main | Attention Cellular Customers: It's Time To Speak Out! » |
| Sign Up Now For InformationWeek News Alerts |
| |||||||||||||||||||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||||||||||||||||||
| |
|||||||||||||||||||||||||||||||||||||||||
|
|
|
|
|
||||||||||||
|
||||||||||||||
|
|
|
|
||||||||||||
|
|
|
|
||||||||||||
|
||||||||||||||
|
|
|
|
||||||||||||
|
Ars Technica
Boing Boing Channel 9 Forums CRN Blogs Dr.Dobb's Portal: Blogs Engadget Gizmodo GrokLaw |
Lifehacker
Schneier on Security Slashdot TechCrunch Techdirt Techmeme Valleywag |