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Greatest Web Software: Let's Hear Your Choices
Take GoTo, for example. It wasn't great software. It was a search engine that based its first page results on someone's willingness to pay to be there. To many of us at the time, including advertising in search results was corrupt. GoTo's paid results blended in with all the other results. Search was supposed to be objective but GoTo represented how money talks. An earlier 1996 attempt at implementing this pay-for-placement search, Open Text, had been severely criticized by users of the Web, and it withered under the barrage. Louis Monier, an early search researcher, now at Google, was among those who felt the Web should be true to its original purpose, the sharing of objective, academic research and researcher-to-researcher communications. "I was enormously opposed" to the pay-for-placement approach, he recalled in a recent interview. GoTo did not become an overwhelming success, but it never quite died either. It migrated into Overture Inc., which at a much later point in the Web's history, had the wherewithal to purchase a really great search engine, AltaVista. Monier was the early architect of AltaVista. This is an example of what I call the Web paradox. Some of its outcomes are completely unpredictable. But simplicity has its virtues. In order to move forward, advanced messaging, information distribution and collaborative systems had to endure the Web paradox and take a step backward, then start moving forward again. « Listen To InformationWeek's Mitch Wagner Interviewed About Second Life On Radio Slovenia | Main | Vodafone And Orange Fight For The iPhone » |
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