Commentary

Barbara Krasnoff
 

Long Lines=Good News

I knew I was about to attend a trade show in Las Vegas -- specifically, Interop -- when I hit the cab line at the airport. A couple of hundred people patiently walked up and down the roped-off aisles, one hand pulling their suitcases and the other clutching their cell phones, explaining to business associates why they may not make that lunch meeting, but they'll let them know as soon as they check in.

I knew I was about to attend a trade show in Las Vegas -- specifically, Interop -- when I hit the cab line at the airport. A couple of hundred people patiently walked up and down the roped-off aisles, one hand pulling their suitcases and the other clutching their cell phones, explaining to business associates why they may not make that lunch meeting, but they'll let them know as soon as they check in.It was, in one sense, a good sign. Computer trade shows have shrunk considerably in the years since the tech bubble burst, and several well-known ones completely disappeared -- I'm thinking specifically of Comdex, the big one that used to take over Las Vegas once a year. (Now, it's CES, the consumer electronics show, that pulls in the big numbers.) So I've become used to attending shows where part of the show floor is blocked off to hide the fact that not as many vendors have signed up as expected, and to aisles in which vendors stare greedily at the few attendees wandering among the booths.

Things have been changing, though -- and not simply among consumer-related shows like CES. It's not a radical change but it does indicate a healthy trend. Vendors are daring to innovate again, companies are looking to upgrade, and the faces on the cab and registration lines are a lot more cheerful.


More Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

Speaking of healthy trends: One of the things that is so fascinating about any trade show, technology or otherwise, is the number of tchotchkes that are given out to participants by vendors who want to curry favor with customers, clients, and the press. These T-shirts, pens, and plastic doodads are usually worth about 50 cents each, are usually somewhat if not complete useless, and will take up an enormous amount of room in one's luggage -- but normally sane adults will queue up for them like kids waiting to see Santa Claus. Oh, there are a few useful or really clever ones that are occasionally given out, but these are few and far between It turns out that at least one company, Secure Computing, has decided to do an adult thing with all these trade show toys and has started a "Tchotchke Challenge" program, where they collect trade show toys to send to kids with heart conditions via the Las Vegas Children's Heart Foundation. They're putting a barrel by their booth during the show, and if attendees can fill the barrel with collected tchotchkes, the company will donate another $10,000.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links