Commentary

Mobile Banking Takes One Step Further From The Counter

According to a new report from Celent, mobile banking will outstrip online banking in growth over the next three years. It says 35% of online bankers also will use mobile banking. Today that figure stands at less than 1%. Who will lead the way? Gen Y.

According to a new report from Celent, mobile banking will outstrip online banking in growth over the next three years. It says 35% of online bankers also will use mobile banking. Today that figure stands at less than 1%. Who will lead the way? Gen Y.That's right, 18- to 25-year-olds will take the charge and make mobile banking a mainstream technology. This isn't entirely surprising, given that today's teenagers are the quickest adopters of new Internet-based technologies. Celent thinks that new functionalities, including contactless payments, will be the draw to add to mobile banking's ranks.

Celent posits that Generation Y will gravitate toward mobile banking sooner than others because a higher percentage of them are in wireless-only households, meaning no landline phone exists in their home. Mobile financial services will affect the decisions of 40% of Gen Yers on which bank they select. Performing simple tasks such as checking balances will be paramount.


More Mobility Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

"The mobile banking end game will not be about checking balances and paying bills. It will evolve into a mobile wallet, allowing banks to generate greater electronic payment volume through the combination of electronic loyalty programs, mobile marketing, and contactless payments," says Dan Schatt, senior analyst at Celent. "While loyalty and marketing applications are still largely confined to product road maps, they will make their debut in late 2008, and by 2010 we will see the fusion of mobile banking and mobile contactless payments."

While I live solidly in Generation X territory, I know that mobile banking piques my interest. I do about 90% of my banking online. If I can have the opportunity to do some of my banking activities via my mobile phone, I'll likely sign up.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links