Commentary

Larry Greenemeier
 

Why Is Everyone So Afraid Of IT Analysts?

The ink was barely dry on last year's InformationWeek cover story analyzing the credibility of IT analysts when the e-mails started hitting my inbox. Some readers applauded our efforts to examine the criticism often leveled at the analyst market, while others thought the story fell flat for lack of specific or new examples. Funny thing about the latter -- whenever I'd get a supposedly jilted customer on the phone, they'd clam up.

The ink was barely dry on last year's InformationWeek cover story analyzing the credibility of IT analysts when the e-mails started hitting my inbox. Some readers applauded our efforts to examine the criticism often leveled at the analyst market, while others thought the story fell flat for lack of specific or new examples. Funny thing about the latter -- whenever I'd get a supposedly jilted customer on the phone, they'd clam up.During my research for the Feb. 6, 2006, story, I found some good examples to sufficiently illustrate the flaws in the IT analyst system. But I found no smoking gun, no IT executive or vendor who would tell me what it was "really" like dealing with the Forresters, Gartners, IDCs, and Yankee Groups of the business world. Sure, anonymous readers would accuse these companies of trying to make markets rather than analyze them. Others pointed out that the analyst market was driven by "pay-for-play": if you want to be at the top of the next IT vendor analysis report, you need to be a paying customer.

But very few sources wanted to stand behind their convictions. I was recently asked to examine the prospects of a third story on this topic (the second one ran in the May 22, 2006, issue of InformationWeek). The CEO of a software company had written an editor here to belatedly applaud last year's story and complain of firsthand mistreatment at the hands of the analyst community. I'd been through several situations like this last year. Every time I got the author of such an e-mail on the phone, they would tone down their criticism and, often, would refuse to go on the record with their complaints.


More Global CIO Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

What's everyone so afraid of? I certainly understand the role that analysts play in promoting one's products and services, but is there a problem here or not? The fact that so many people are unwilling to stand behind their criticisms makes me wonder if (a) they're just sour grapes because an analyst firm didn't like their products or gave them advice they disagree with, or (b) the analyst community does in fact hold too much sway over the companies that buy and sell information technology.

Tell me I'm wrong, but please do it on the record.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links