Commentary
Will The Exit Of InfoSpace Spell The End Of The Carrier Deck?
Mobile content, advertising, and search firm InfoSpace is rumored to be on the auction block with Spanish firm LaNetro Zed as the prospective buyer. According to the rumors, InfoSpace could fetch around $1.08 billion if the merger goes through. This deal could mark the end of the first phase of the mobile Web.Mobile content, advertising, and search firm InfoSpace is rumored to be on the auction block with Spanish firm LaNetro Zed as the prospective buyer. According to the rumors, InfoSpace could fetch around $1.08 billion if the merger goes through. This deal could mark the end of the first phase of the mobile Web.InfoSpace was one of the pioneers of the mobile content market. The company offers technology that allows carriers to sell ringtones, graphics, and other content. InfoSpace also has agreements to provide mobile search technology to carriers including AT&T, Verizon Wireless, Sprint and T-Mobile.
InfoSpace reportedly lost a lucrative carrier contract with an unnamed carrier last year. Since then InfoSpace has been winding down much of its mobile business, looking to exit for greener pastures.
More Mobility Insights
White Papers
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
Reports
- Mobility’s Next Challenge: 8 Steps to a Secure Environment
- Time to Move: How to Ensure 'Mobility' Translates to 'Agility'
Webcasts
- Maximize ROI with Database Consolidation onto Private Clouds
- The ABC's of Cloud Computing in the Midmarket
The departure of InfoSpace marks the end of phase I of the mobile Web, where content aggregators and middleware providers defined the mobile content space. With the entry of major Web companies like Google and the expansion of mobile offerings from the likes of Yahoo, the smaller players like InfoSpace are getting squeezed out of the industry.
On top of that sales off-deck mobile content is growing, adding extra pressure to companies like InfoSpace that have relied on the carrier deck for their sales.
The long-term prospects for the carrier deck don't seem so good. The future of most mobile content sales will be off-deck. I also suspect the future of other mobile services, including mobile search, will also be off-deck, but I suspect the wireless industry will have to go through the same foot dragging and delays the marked the evolution of mobile content sales. What do you think? Do the carriers have a future when it comes to mobile content?
Related Reading
 |
To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. |
|
T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting! |
Subscribe to RSSResource Links
This Week's Issue
Technology Whitepapers
- Mobile BI: Actionable Intelligence for the Agile Enterprise
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- Red Alert: Why Tablet Security Matters - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
Featured Resource
This white paper focuses on the critical need to manage outbound content sent via various avenues including email, Instant Messages, text messages, tweets, and Facebook posts. Read More
