While Qualcomm is not exactly trying to be a matchmaker like your Aunt Tilly, it hopes the new BREW Client 4-Series developer tools will help hardware manufacturers and developers work together better. The end goal? Cooler stuff for mobile phones that is easier to make and costs less.The new client architecture was announced this morning in San Diego at Qualcomm's annual BREW conference and is all about better visibility. The new platform lets OEMs expose hardware and software layers to their developer partners and gives developers content-framework support that allows for improved discovery, delivery and installation of content. In other words, creating content for BREW-enabled phones just got a whole lot easier.

Developers were clearly excited about it. "BREW Client 4-Series will lay the groundwork for compelling new phone features that we can pass on to the end-user in the form of a dynamic entertainment experience," said Travis Boatman, vice president of worldwide studios at EA Mobile.

Bob Briggs, senior vice president and general manager, BREW for Qualcomm Internet Services, believes that harmony begets better BREW apps. "By creating more opportunities for meaningful collaboration among critical members of the wireless value chain, Qualcomm's ultimate goal is to deliver new and compelling applications to the wireless end user."

There's nothing wrong with trying to spread a little love. Collaboration, after all, often leads to good things. In this case, 'good things' means richer content for BREW phones.