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Search Is Driving Mobile Web Growth In The U.S.
Use of the mobile Web in the U.S. continues to grow, despite all the criticisms from bloggers and wireless insiders. According to the latest findings, the U.S. is now second only to the U.K. in terms of mobile Web use. What's driving all this growth? According to Bango (the company that released the findings -- yes, I know they're a mobile content vendor, but bear with me), it's mobile search. So much for mobile search being an emerging category. Here is a recap of Bango's findings*:
And where is the future of the mobile Web? The BRIC, of course. Of the big four India is showing amazing growth:
That also means India will likely exceed the U.S. and may become the definitive market for the mobile Web. And which phones are people using to surf the mobile Web?
Besides mobile search, what else is prompting people to use the mobile Web? It's flat-rate data:
The findings from this Bango report echo a blog post of mine from earlier this year. That survey, from the Online Publishing Association, targeted a roughly equal number of respondents in the United States, the United Kingdom, France, Italy, Germany, and Spain. It found more mobile users in the U.S. than in Europe. And, just like the Bango numbers, the OPA study claimed that the U.S. was second only to the U.K. in terms of total mobile Web use. What do you think? Will the U.S. overtake the U.K. in terms of mobile Web use? And how long will it take India and China to overtake both? * "Bango identifies users by their country and network of origin. The ranking is produced by measuring the number of user visits to mobile websites from each country." « Apple MacBook Pro Laptops Push Santa Rosa Platform | Main | A One-Day Lesson In Telepresence Basics » |
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