Topics:
Digital Life : Mobile
Americans Use The Mobile Web For Weather While Europeans Prefer Sports Scores
When it comes to using the mobile Web, Americans prefer to use their smartphones to check the weather while Europeans opt to keep up with sports scores. That's according to the latest mobile Web data from researcher M:Metrics. Here is a look at M:Metrics' latest findings:
It seems gender is a bigger factor than geography in terms of mobile content usage:
It's interesting to see these differences between male and female usage patterns. A earlier study from M:Metrics claimed that women, and not men, are the future of mobile content. This study only covers the U.S. and Europe. I am anxious to see if these patterns hold true in the BRIC markets as well. What do you think? Are these patterns global in nature? « Sprint Donating Smartphones For Wireless Electronic Prescription Program | Main | Verizon Wireless Subscribers Send 10 Billion SMSs In June, Probably Have Carpal Tunnel » |
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