Commentary
Just How Successful Are Google's Mobile Initiatives?
Japan's No. 2 carrier, KDDI, today said it plans to offer a new mobile e-mail service powered by Google's Gmail. This is the latest in a long line of Google-related mobile announcements. While Google's mobile onslaught continues, this question remains: Just how successful are the search giant's efforts?Japan's No. 2 carrier, KDDI, today said it plans to offer a new mobile e-mail service powered by Google's Gmail. This is the latest in a long line of Google-related mobile announcements. While Google's mobile onslaught continues, this question remains: Just how successful are the search giant's efforts?In recent weeks Google dominated headlines with its plans to participate in the upcoming FCC spectrum auction and with its partnership with Sprint to offer Web services over WiMax. The iPhone may be the No. 1 mobile story of 2007, but Google is a close second.
Despite the fact that Google is pushing mobile, this space is challenging. As I blogged a few weeks ago, Google's mobile initiatives have proven difficult. Sure, Google is the No. 1 mobile Web site, but we don't know how many people are using Google's other mobile services, like Gmail. We also have no idea if Google's mobile efforts have turned a profit, and if not, if they will in the near term.
More Mobility Insights
White Papers
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
Reports
- Mobility’s Next Challenge: 8 Steps to a Secure Environment
- Time to Move: How to Ensure 'Mobility' Translates to 'Agility'
Webcasts
- Maximize ROI with Database Consolidation onto Private Clouds
- The ABC's of Cloud Computing in the Midmarket
Google has said repeatedly that mobile is the future. But how long will Google -- and the rest of the Web -- have to wait on that future?
What do you think? When will Google's mobile efforts show fruit? Is Google really more successful in the mobile market than analysts are giving it credit for?
Related Reading
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. | |
|
|
T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting! |
Subscribe to RSSResource Links
This Week's Issue
Technology Whitepapers
- Mobile BI: Actionable Intelligence for the Agile Enterprise
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- Red Alert: Why Tablet Security Matters - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
Featured Resource
This white paper focuses on the critical need to manage outbound content sent via various avenues including email, Instant Messages, text messages, tweets, and Facebook posts. Read More












