The InformationWeek -- Blogs
Over The Air

Mobility Breifing Center -- Sponsored by Windows Mobile
Topics:   Mobile

  • Email this page E-mail this page
  • Print this page Print this page
  • Bookmark and Share
  • icon

Refurbished Equipment Redux


Posted by Eric Zeman, Aug 28, 2007 09:28 AM

We raised some questions about the quality of refurbished devices in the Over the Air blog recently. True to form, a tidy little survey shows up after we publish saying that refurbed units just aren't that good.

Refurbished phones don't annoy just customers, but retailers as well, according to an AirLink Mobile survey. Based on AirLink's survey results, fully 30% of all refurbished phones become defective and are returned to the spot where they're are purchased, creating headaches for both customer and retailer alike. If the retailer doesn't have an exact replacement available, it can lead to a poor experience for the customer, who blames the retailer for selling them bad equipment, and providing poor follow up services.

"New cell phone handsets provide increased revenue and a longer-term relationship with their subscribers than refurbished ones," said David Stanek, CEO of AirLink Mobile. "Customers keep new handsets longer, and come back to the same store to buy more minutes and to get recommendations on new products."

The survey talks up the benefits of selling new equipment rather than used equipment, and touts the strong prepaid market in general, which is more prevalent in Europe. Almost 80% of European and Asian cell phone users are picking prepaid services over postpaid, which is the dominant model in the United States.

This all goes to reiterate my earlier beliefs that buying refurbished electronics is a bit like playing Russian roulette. The chamber is often empty. But every once it a while, you're just out of luck.

« Did Apple Hurt Its Loyal Customers? Or Bravely Resist Software Bloat? | Main | A Clean New Internet? »



Sign up now for the weekly InformationWeek Blog Newsletter.


This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.

Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service.

Important Note: This comment area is NOT intended for commercial messages or solicitations of business.




Mobile Video


Sign Up For The Over The Air Newsletter
Every Friday, our experts and analysts explore the business, strategy, and management issues most important to mobile and wireless technology.

Sign up for our free, weekly newsletter today!

Newsletter Archives




  1. Twitter In Controversial Spotlight Amid Mumbai Attacks
  2. Google Round Up: Evil Layoffs, Chrome Speed Test, Street Views
  3. iPhone 2.2 Images Hit The Web
  4. iPhone Firmware 2.2 Breaking Some Apps
  5. Don't Shut Off Vista UAC, There's A Better Way


  1. Google Chrome Browser To Support Customization
  2. Cell Phone Users Increasingly Satisfied With Their Service
  3. Cell Phones More Distracting Than Chatty Passengers
  4. WiMax Future Remains Unclear With Clearwire
  5. Texas Instruments Ranked Top MID Platform Vendor
  6. Alcatel-Lucent Could Dump Mobiles To End Pain

 
 

  Ars Technica
Boing Boing
Channel 9 Forums
CRN Blogs
Dr.Dobb's Portal: Blogs
Engadget
Gizmodo
GrokLaw
  Lifehacker
Schneier on Security
Slashdot
TechCrunch
Techdirt
Techmeme
Valleywag

  SEPTEMBER 2008
AUGUST 2008
JULY 2008
JUNE 2008
MAY 2008
APRIL 2008
MARCH 2008
FEBRUARY 2008
  JANUARY 2008
DECEMBER 2007
NOVEMBER 2007
OCTOBER 2007
SEPTEMBER 2007
AUGUST 2007
JULY 2007
JUNE 2007