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Apple Unvarnished : Digital Life : Startup City
Video: Steve Jobs Demoes The Macintosh In 1984
It's a very, very '80s video. Steve's already a showman, but he hasn't yet adopted his signature uniform of black mock turtle and jeans. Instead, he's wearing a navy-blue, double-breasted blazer, white shirt, and bow tie. And the soundtrack: "Chariots of Fire," of course -- it was required for inspirational corporate videos well into the '90s. I found the link to that video in a New York Times article contrasting achieving greatness with getting rich. Anyone can get rich by working a couple of hours a day in their underwear, if they have the right idea, says venture capitalist and Mac pioneer Guy Kawasaki. Examples: James Hong, founder of Hot or Not, a site where users look at pictures of people and vote on how attractive they are; and Marcus Frind, founder of PlentyofFish.com, a free dating site, who makes $5 million to $6 million per year with Google ads. Jobs, on the other hand, is holding back tears in that 1984 video, because that first Mac was the culmination of a long, painful process of hard work. And the audience in that video knows it; they're cheering wildly and applauding. The Times writes: "[Y]ou can work to achieve greatness, or you can work in your underwear for two hours a day. The two rarely go together." Guess it's time for me to put on my pants, then. « Quality Is Job One For CIOs | Main | The High Cost Of Identity Theft, Part II » |
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