Commentary
Software Brands Need To Stand For Something
When it comes to software industry innovation, what does the CIO of one of the world's best-known brands -- Disney -- look for? Well, a meaningful brand.When it comes to software industry innovation, what does the CIO of one of the world's best-known brands -- Disney -- look for? Well, a meaningful brand."In the rest of the world, brands really have meaning and stand for something, and you know what you are going to get when you buy that brand," says Tony Scott, CIO of The Walt Disney Company. "I think in the software industry, we're still establishing a lot of that and there's probably a lot more room to grow."
For more on Tony's views on software innovation as well as emerging models such as software as a service, tune in to my video interview with him.
More Global CIO Insights
White Papers
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
Reports
More >>Webcasts
- Maximize ROI with Database Consolidation onto Private Clouds
- Outsourcing Security: What Every Potential Cloud Security Customer Should Know
If you are an emerging software company, have you thought about what your brand stands for?
Related Reading
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. | |
|
|
T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting! |
Subscribe to RSSResource Links
This Week's Issue
Technology Whitepapers
- Mobile BI: Actionable Intelligence for the Agile Enterprise
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- How To Regain IT Control In An Increasingly Mobile World - by BlackBerry
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows












