When it comes to software industry innovation, what does the CIO of one of the world's best-known brands -- Disney -- look for? Well, a meaningful brand.

"In the rest of the world, brands really have meaning and stand for something, and you know what you are going to get when you buy that brand," says Tony Scott, CIO of The Walt Disney Company. "I think in the software industry, we're still establishing a lot of that and there's probably a lot more room to grow."

For more on Tony's views on software innovation as well as emerging models such as software as a service, tune in to my video interview with him.

If you are an emerging software company, have you thought about what your brand stands for?