Sixty seconds. That's how much time entrepreneurs will get to pitch their bright ideas on Startup City TV, InformationWeek's newest Web video initiative. We've got the cameras and studios; our audience will determine which startups have the staying power.Startup City TV will provide a channel for up-and-coming tech companies to speak directly to InformationWeek's influential audience of tech pros, IT managers, and CIOs. But they'll only get a minute to get the point across, so it better be convincing. If viewers like what they hear, they'll have the option of viewing a three-minute interview conducted by an InformationWeek editor.

This posting is a casting call for startups to get on our programming schedule. We'll be shooting in San Francisco and New York on Oct. 30. In general, we're looking for companies that are no more than 5 years old, have at least $1 million in funding, and target businesses with their products and services.

More details and instructions on how to sign up are here. No fee is involved--only a convincing argument on how your new company can make the business technology world a better place.

It's all part of InformationWeek's expanding coverage of emerging companies. We launched the Startup City blog (you're reading it now) in July, held our first live event in September, and added weekly coverage in our print magazine. Startups can tell us about themselves by completing this online form, which feeds into our editorial coverage.