It's a heart-tugging story: Geoff Evila was planning on camping out to buy an iPhone when it went on sale June 29, but instead a near-fatal car accident left him comatose. Four months later, he regained consciousness. At the prompting of his best pal, the local Apple Store re-created opening day for Geoff, who limped through the store proudly carrying his iPhone to the cheers of store staff.

One problem: It never happened. It's a hoax. Engadget has the lowdown: "'Evila' is "Alive" spelled backwards, and the author's name, "Earl Sorel" is an anagram of "Real Loser" -- the pic accompanying the post was actually taken on launch day at the Apple store in Dallas." Also, the last name of the pal who supposedly set up the re-creation Steve Denots, is an anagram for "stoned."