Apple Unvarnished Blog

Topics:   Apple Unvarnished

  • Email this page E-mail this page
  • Print this page Print this page
  • Bookmark and Share
  • icon

Yes, Macs On The Net Are Increasing


Posted by Tom Smith, Oct 4, 2007 11:41 AM

The number of Web surfers using Macs increased to 6.6% in September, a 40% increase over August. At Lifehacker, which is reporting those results, they have a far higher percentage of readers -- 14% -- using Macs. Your peers who visit InformationWeek.com from a Mac fall between 7% and 14%, and their numbers are growing.


The Lifehacker post is fortuitous because we've been doing lots of analysis of the Mac's role in business, and that's sparked a lot of discussion among the Mac faithful. We did some research that found mostly lukewarm interest in purchasing Macs for corporate applications. (Macs in corporate America are a very different issue than the number of Macs being used to surf the Net.)

But the Mac population on our site, like the broader Internet, is clearly on an upswing. Year to date, 9.6% of our visitors are using the Mac OS, making it the No. 2 operating system among those visiting our site. That's a healthy percentage above the broader 6.6% of Internet users figure reported by Lifehacker. It's also a healthy gain over the 6% of visitors to our site who were using Macs in 2006 (if you're doing the math, that's a 60% increase for the Mac from 2006 to the first nine months of 2007).

I wondered whether the higher figures may be a result of the recent flood of coverage on the iPhone bricking dispute; it isn't. The figures are almost exactly the same pre- and post-bricking.

The numbers (below) also shed some interesting light on other OS issues -- Vista penetration, Linux usage, iPhone popularity.

InformationWeek.com visitor operating systems, year to date:


  • Windows XP -- 69.5% of visitors

  • Macintosh -- 9.6%

  • Windows Vista -- 6.3%

  • Linux -- 3.6%

  • Macintosh (iPhone) -- .2%

« Dying Professor Pausch Fulfills Another Dream: Practices With NFL Steelers | Main | Apple iPhone Bricking Update Disables Bluetooth Headset Indicator »



Sign Up Now
For InformationWeek News Alerts




This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.

Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service.

Important Note: This comment area is NOT intended for commercial messages or solicitations of business.