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Google : Mobile
T-Mobile Looks Ready To Go All The Way With Google
While Verizon Wireless and AT&T sit on the sidelines and watch Google's Android initiative, T-Mobile looks like its ready to go all the way with the search giant. But will Google drive T-Mobile to the bank or the graveyard? Here is a look at T-Mobile's commitment to Android from The Wall Street Journal:
Let's dive into the reasons this partnership makes sense for T-Mobile. Google promises to be a key competitive differentiator for the carrier. T-Mobile is the smallest of the national U.S. carriers and unlike its bigger competitors it still doesn't have a national 3G offering. T-Mobile is also a consumer-only play, with little to no appeal to enterprise customers. That's good news since Android at this stage in the game has little to no appeal for business users. So T-Mobile can work with Google to develop cool new mobile phone applications and ride the hype wave for little to no investment on its part. That's a pretty good deal, unless, of course Android takes away all of T-Mobile's power. However, by acting now, T-Mobile might be able to avoid being completely disintermediated by Google. By being an early partner T-Mobile will likely be able to negotiate a cut of Google's mobile ad revenues sold over its mobile network. The carrier is also getting a significant amount of say into the development of Android (and other non-Google handsets):
What do you think? Can T-Mobile work with Google to use Android to grow market share? Or is Android have the potential to be a Trojan horse with the promise to take down T-Mobile just as easily as it as Verizon and AT&T? « First Look At Android-Powered Mobile Apps | Main | The CIO Cycle » |
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