Commentary
Verizon Wireless's Walled Garden Comes Tumbling Down
Holy cell towers, Batman! In a stunning announcement, Verizon Wireless has promised that customers will be able to use "any app, any device" on its network starting next year. Is this the end of the walled garden as we know it?Holy cell towers, Batman! In a stunning announcement, Verizon Wireless has promised that customers will be able to use "any app, any device" on its network starting next year. Is this the end of the walled garden as we know it?Up until today, Verizon Wireless has retained more control over its network of services and devices than its three large competitors. No other carrier had a walled garden that stood so high. In fact, many of Verizon's competitors have lowered the walls to their own gardens by a few blocks. That is all set to change.
This morning Verizon Wireless broke the news that it will let its customers use the devices, applications, and software of their choice on its network. Wow.
More Mobility Insights
White Papers
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
Reports
- Mobility’s Next Challenge: 8 Steps to a Secure Environment
- Time to Move: How to Ensure 'Mobility' Translates to 'Agility'
Webcasts
- Maximize ROI with Database Consolidation onto Private Clouds
- The ABC's of Cloud Computing in the Midmarket
This is how it is going to work:
In early 2008, the company will publish the technical standards the development community will need to design products to interface with the Verizon Wireless network. Any device that meets the minimum technical standard will be activated on the network. Devices will be tested and approved in a $20 million state-of-the-art testing lab which received an additional investment this year to gear up for the anticipated new demand. Any application the customer chooses will be allowed on these devices.This new option goes beyond just a change in the design, delivery, purchase, and provisioning of wireless devices and applications.
Of course, customers will still be limited to phones based on CDMA technology. This means that any device that uses the Sprint network, for example, could be used on Verizon's network instead.
Verizon says it will not change its existing retail sales channels at all, and customers will still be able to go to Verizon Wireless stores and purchase phones and services just as they do now. It is simply offering customers who don't want to be limited to the current handset or application selection the opportunity to use the device that will make them happy. Thank goodness, says I. This will equate the freedom that GSM-based users have had for years and should level the playing field in that respect.
This also is Verizon finally owning up to the reality of what wireless networks will become: dumb pipes that are used simply to access data and the Internet.
Related Reading
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. | |
|
|
T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting! |
Subscribe to RSSResource Links
This Week's Issue
Technology Whitepapers
- Mobile BI: Actionable Intelligence for the Agile Enterprise
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- Red Alert: Why Tablet Security Matters - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
Featured Resource
This white paper focuses on the critical need to manage outbound content sent via various avenues including email, Instant Messages, text messages, tweets, and Facebook posts. Read More












