Commentary

Paul McDougall
Editor At Large, InformationWeek  

Microsoft Gives Bloggers A Free Ride At CES (Literally)

Bloggers covering the Consumer Electronics Show this week in Las Vegas can skip the taxi lines while getting in some Halo 3 time, courtesy of Microsoft.

Bloggers covering the Consumer Electronics Show this week in Las Vegas can skip the taxi lines while getting in some Halo 3 time, courtesy of Microsoft.The software maker has partnered with PodTech to operate a bus that will transport bloggers around town to the show's various venues.

Onboard the 'Media Center Express': Playable demos of the Xbox 360 smash hit Halo 3, as well as assorted hardware running Windows Vista. Microsoft also will provide "refreshments" for the riders.


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The bus will depart for Vegas from Microsoft's Silicon Valley campus on Saturday (carrying PodTech's Scoble and a few other bloggers), and start its show route on Sunday.

Bloggers just need to register at CES's 'Bloghaus' to get a ticket to ride.

As a general rule, the blogosphere never misses a chance to trash Microsoft, so this may be the company's way of courting favor with the e-stained wretches.

Presumably they're just as vulnerable as MSM are to the siren song of finger sandwiches and free (as in beer) beer.


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