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Once Left For Dead, Magazines Enjoy Web Rebirth
Audiences for branded magazine sites were up 8.1% in the last quarter of 2007 compared with the same period in '06, the MPA reports. That's three times the rate of overall Internet traffic growth over that year. (I should add that the MPA data tracks 320 consumer titles, so InformationWeek isn't included in this analysis, though our own growth has been, if anything, even healthier.) "Smarter partnerships with such endemic Web properties as Facebook and YouTube reflect a new sophistication in how brands reach into the Web to acquire new audiences," reports Steve Smith of Digital Media Report. "And, frankly, magazine sites generally are just beginning to get savvy to the ways of online traffic building." Both sessions-per-month and time spent per site were up in the fourth quarter, indicating that audience engagement is improving along with overall traffic. What's more, the MPA claims, improved online readership isn't reducing print readership. If anything, it's the opposite. Now, will advertisers -- who have fled print magazines in droves over the last few years -- start to notice these trends as well? « The Cat And Mouse Game Between AT&T And Verizon Wireless Continues | Main | Join Us For GridTalk On Friday With Wagner James Au, Author Of "The Making Of Second Life" » |
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