There's a great movie I hope they still show in math and science classes called something like "Powers of 10." It begins with a shot of an earthbound human, then zooms out 100 feet, then 10,000 feet, racking up the exponents til we're out in Carl Sagan country. It then reverses itself into the subatomic realm. It blew my 10-year old mind, such that when the discussion turns to how much an exabyte is, I go right back there.Strip away the wonderment for a nanosecond (don't ask how long that is), and what you end up with is job security, at least according to this valentine from EMC issued yesterday.

In it, the vendor claims that the rate of information growth is "exploding," with a sixfold increase in data volume expected between 2006 and 2010, as we go from 161 exabytes a few years ago to more than 988 exabytes in 2010. From an IDC study, EMC then goes on to extrapolate that 1 million storage professionals will be needed by 2012.

So much for the power of automation.

There are some other interesting data points from the IDC study (which EMC underwrote, and which you'll probably see borrowed from liberally at SNW and other upcoming confabs):

EMC also used Valentine's Day to tout the growth of its academic alliance program, now counting more than 170 schools around the world, which will presumably help educate and train the legions of storage professionals that will be needed to shove all these bytes around. These sorts of higher education programs are great, if only to sensitize IT workers or MBA candidates, for example, to the subtleties and options available out there.

Jared Beard, associate director of information technology labs at Indiana University's Kelley School of Business, says he teaches his MBA students about the ins and outs of virtualization. "I teach VMware in my classes because my students need to know it," he says.

It's the sort of thinking that will be required in the age of exabytes -- and presumably the yottabytes and zettabytes that will inevitably follow to make disks (and my head) spin even faster.